Concept, Logline, & Plot
Script Concept
Our goal is to create an advertisement for Fulmex (paint Company) who sponsored Olympic 2016. In the video, we make different art tools come to life, each character consists of a unique personality. For example, paint bucket will be a heavy, slow movement character. Moreover, the brush tool will be a lightweight, jumpy character. Basically, all characters will play their own roles and paint together.
Logline
A dark warehouse comes alive when painting tools and materials animate. They setup an area in which they will carry out their work. These objects work together, in Olympic aquatic sports fashion and synchronized with music, set off to create a composition unique to the situation. At the end, they hoist their canvas proudly to the applause of the invisible audience.
Your imagination, brought to life by Sherwin-Williams.
Thus revealing the true intent of the animation, it’s an advert for Bejamin Moore, a local paint manufacturer and retailer.
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